Toyota customers can now enjoy a new kind of car buying experience with the launch of the Toyota Virtual Showroom.

Customers can feel the showroom experience through an easily accessible digital platform so anyone can check their Toyota anytime and anywhere. The digital experience enables users to select their preferred vehicle and get a 360 view of the available model’s exterior and interior.

Brochures and product videos are also available for viewing.

Once the customer has chosen a vehicle, payment estimates can be calculated in the site and personal details may be submitted to connect the customer to their dealership of choice. Dealer representatives will then contact the customer to address further inquiries, offer official quotation, and facilitate car purchase.

“With the current situation where safety takes a priority, we designed our virtual showroom to simulate the actual customer’s buying journey without leaving the comfort of their homes. They can rotate the exterior view as if walking around the actual vehicle, or manipulate the interior view to see detailed specifications.  They can even have a sample a computation and prepare the required vehicle purchase documents ahead of time. This way, they are better equipped when they finally visit the dealer,” explained Cristina Arevalo, First Vice President for Brand & Product Planning Cluster. “Even interested customers who reside outside the country can take advantage of the virtual showroom,” Arevalo added.

The Toyota Virtual Showroom will be continuously updated to add more 360-degree vehicle displays and interactive features designed to enhance customer experience.

Check out the Toyota Virtual Showroom here.