With almost every automaker now introducing their own version of a high-efficiency air filter or cabin air quality management system, Rolls-Royce knows they have to go a step further; after all, they are the pinnacle of luxury.

Since 2015, all Rolls-Royce cars have benefited from state-of-the-art air filtration equipment. For the new Ghost, which debuts later in the year, this technology has been further developed to incorporate a full suite of hardware and software improvements, collectively known as the Micro Environment Purification System.

Rolls-Royce hasn’t given any specifics as to the level of filtration their new system achieves, but they did say that by using sensors and Nanofleece filtration technology, they’ve achieved the cleanest micro environment available in a car.

Highly sensitive Impurity Detection Sensors have been introduced to detect ambient air quality, automatically switching fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a Nanofleece filter, which is capable of removing nearly all ultra-fine particles, viruses and bacteria from the Rolls-Royce’s micro environment in less than two minutes.

Moreover, plans are underway to enable clients to remotely pre-condition their car’s environment via a vehicle app to prepare for their arrival.