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September 17, 2020

Vehicle Importers See 48 Percent Drop for First 8 Months of 2020


After two straight months of a strong recovery which saw sales increase by 200 percent in June versus May and another 40 percent in July, the Association of Vehicle Importers and Distributors, Inc. (AVID) experienced a 7 percent drop in August equivalent to 4,753 units sold versus the 5,100 sold the previous month.

AVID said the slight decrease was due to the stricter lockdowns from August 4 to 18 in Metro Manila and outlying provinces. The 21-member group representing 26 global brands said despite the minor setback, it expects to sustain its recovery in the “Ber” months.

“There are encouraging indicators of a sustained recovery for auto with the gradual reopening of businesses. Still, we remain vigilant since a key aspect of the industry’s revival is the restoration of consumer confidence through strict health and safety guidelines and rapid digital transformation. These ensure the well-being of our stakeholders, continuity of operations, and preservation of livelihood,” AVID President Ma. Fe Perez-Agudo said.

Demand for Passenger Cars (PC) continued to recover as customers are looking for affordable and safe means of personal mobility. PC sales increased by 6 percent to 1,865 sold in August versus July. Hyundai remained a top contributor in this segment followed by Suzuki and Ford.

In the Light Commercial Vehicles (LCV) segment, AVID recorded a 14 percent drop in August equivalent to 2,851 units sold compared to the previous month. Ford, Hyundai, and Suzuki were the top three sellers in this segment.

Like PCs, another bright spot is Commercial Vehicle (CV) segment where sales grew by 95 percent month-on-month. CV sales are expected to rebound sooner rather than later with the continuation of the Build Build Build program and Public Utility Vehicle Modernization Program (PUVMP).

For the first eight months of the year, total sales reached 29,360 units or a 48 percent drop amid the pandemic.

“AVID is one with the auto industry in calling for government support so we can recover from the impact of this pandemic. We welcome government initiatives that further open opportunities for investment, create jobs for our workers, provide reliable and affordable mobility for Filipinos,” Ms. Agudo adds.

“However, we are particularly concerned about the proposal to impose 'safeguard' taxes on imported vehicles. Prior to the lockdowns, we have conveyed our position that penalizing imports will not trigger investments nor address pressing issues faced by the local manufacturing sector. Rather, it is a disruptive measure which will further inhibit the growth of the automotive industry and reduce our competitiveness in the region," Ms. Agudo emphasized.

AVID Sales Breakdown



  • ANG – Auto Nation Group (Chrysler, Jeep, Dodge, Mercedes-Benz)
  • BBAI – British Bespoke Automobiles, Inc. (Rolls-Royce)
  • BUAI – British United Automobiles, Inc. (Lotus, MINI)
  • DMI – DBPHILS Motorsports, Inc. (Aston Martin)
  • FGPI – Ford Group Philippines, Inc. (Ford)
  • HARI – Hyundai Asia Resources, Inc. (Hyundai)
  • JAIPI – JAC Automobile International Philippines (JAC)
  • LMI – Legado Motors, Inc. (GAC)
  • MIPI – Motor Image Pilipinas, Inc. (Subaru) 
  • PGA – PGA Cars, Inc. (Audi, Bentley, Lamborghini, Porsche) 
  • SGAP – Sojitz G Auto Philippines (Geely)
  • SMC – Scandinavian Motors Corporation (Volvo)
  • SPI – Suzuki Philippines, Inc. (Suzuki) 
  • TAC – Triesenburg Auto Corporation (Kinglong) 
  • TCCCI – The Covenant Car Company, Inc. (Chevrolet)

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