The technical cooperation with NVIDIA, the global leader in accelerated computing, will enable Hyundai Motor Group to develop high-performance ‘connected car’ computing systems for its next-generation models. 

From entry-level to premium vehicles, all future models will feature in-vehicle infotainment systems powered by NVIDIA DRIVE as standard. NVIDIA DRIVE includes a hardware and software stack, enabling Hyundai Motor Group’s IVI systems to combine audio, video, navigation, connectivity, and artificial intelligence (AI)-based ‘connected car’ services.

Using the high-performance, energy-efficient NVIDIA DRIVE platform for its future models will allow the Group’s brands to offer customers seamless and continuously enhanced in-vehicle AI user experiences. Hyundai, Kia, and Genesis customers will therefore benefit from a feature-rich, software-defined AI user experience that is perpetually updateable.

Hyundai Motor Group has been working with NVIDIA since 2015, and the NVIDIA DRIVE platform already underpins the advanced IVI systems found in the Genesis GV80 and G80. The companies have also been collaborating on an advanced digital cockpit, due to be launched in late 2021. This announcement takes the relationship further, as Hyundai Motor Group lays the foundations for IVI systems that can support a wide range of future apps and features, across its entire model line-up.

The Korean carmaker also said that next-generation vehicles can benefit not just from regular updates throughout the vehicle’s lifecycle, but can also offer enhanced capabilities and safety features that can be added after the car is purchased.