Hyundai Motor has the newest member of its growing SUV family the Bayon. Destined for the European market, it will be launched in the first half of 2021. It will be an all-new model, and will be considered as an important addition to the current Hyundai line-up.
Details are currently scarce at the moment, but the Korean automaker did say that it will be a new B-segment SUV. If that is the case, it will likely occupy the same market space as the Venue—a crossover which is not sold in Europe.
The name Bayon was inspired by the city of Bayonne in the southwest of France. As Hyundai Bayon is primarily a European product, Hyundai decided to name it after a European city. Positioned between the Atlantic coast and the Pyrenees mountains, the French town is a great location for those who enjoy activities such as sailing and hiking, fitting with the lifestyle character of the new model.
During the last 20 years, the company has frequently taken inspiration from locations around the world to generate some of the best-known nameplates among SUVs. These include not only the Tucson and Santa Fe, named after cities in the states of Arizona and New Mexico respectively, but also the Kona, whose name is derived from the Kona district on the Big Island of Hawaii. Even the pioneering fuel-cell electric vehicle NEXO has a geographic connection, taking its name from Nexø—one of the largest towns on the popular Danish holiday island of Bornholm.
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