Environmental responsibility was at the heart of the design process from day one, resulting in a tire with the lowest rolling resistance in its category, reduced CO2 emissions and fuel savings for the customer. Michelin-commissioned tests show that it saves drivers around 0.21 liters of fuel every 100 kilometers. In addition, it equates to 174 kilograms less CO2 emissions over the life of the tire. In EVs, the range increased by around 7 percent.

Packed with technology, including “energy passive” high elasticity compounds, improved elastomer-filler coupling, thinner top belts, cool-running sidewalls and a hermetic belt to reduce energy loss, the Michelin e.Primacy also delivers exceptional driving performance that’s made to last.

The Michelin e.Primacy was engineered to be carbon neutral at the point of purchase, taking into account emissions from raw material extraction to delivery to the customer.

To achieve this, in addition to efficient manufacturing processes, Michelin has invested in projects that avoid, absorb, or offset carbon emissions, including tree replanting and the installation of less energy-intensive cooking equipment in various countries.

The Michelin e.Primacy will be available in 56 sizes, from 15 inches to 20 inches, from March 1, 2021 starting in Europe.