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November 3, 2020

Toyota Innova is the Most Searched Car by Filipinos


As the economy slows down due to the current coronavirus pandemic, one particular car has emerged as the champion among Filipinos looking for value: the Toyota Innova.

In the latest data released by Carousell (formerly OLX), Toyota’s 7-seater MPV emerged as the most popular car among Filipinos. One of the world’s largest and fastest-growing online classifieds site identified the Innova as the most searched for car among its more than 20,000 monthly listings that comprise 54 car brands from January to September 2020.


Aside from the Innova, the Vios, and its direct competitor, the Honda City also proved to be very popular among Filipinos looking for a good deal. As the pandemic persists, it’s very clear buying preferences has skewed towards vehicles which are renowned for their reliability, durability, and ease of maintenance. Apart from Toyota and Honda, Carousell says Mitsubishi and Suzuki are also very popular searches for vehicles priced below P 1 million.

As budgets go up, there’s a clear shift from every day practicality to something with a bit more style. Carousell notes that Filipinos love for SUVs remain undiminished with the Ford Everest and Toyota Fortuner being the most popular choices in the P 1 million to P 1.4 million range. Moving up still, buyers tend to go for the Ford Explorer or luxury brands such as BMW, Lexus, and Mercedes-Benz. The most popular sportscar? The Ford Mustang.


While second-hand car listings still dominate—with cars as low as P 200,000 or as low as P 600,000 for SUVs, brand-new cars are now starting to appear among top searches as well. This is attributed to a change in Filipino buying behavior. Due to concerns surrounding the pandemic, car window shopping has gone virtual. With that, Carousell has become a safe and trusted site not just for second-hand cars, but for brand-new cars and car accessories as well. In fact, they noted a 64 percent increase in demand, particularly in the automotive category as many people are looking for an affordable means of transportation for personal mobility.

“With the on-going pandemic, Filipinos have turned to online for their automotive needs, either for buying or selling. For buyers looking for a safer and affordable means of transportation, Carousell offers a wide array of vehicles to choose from at different price points,” shared by Carousell Autos Head, Karl Magsuci. “And for those who wish to sell their vehicles, either as a private seller or a professional dealer, Carousell provides an easy-to-use platform to reach millions of Filipinos. At Carousell, finding your next dream car or the right buyer for your vehicle is as easy as Snap-to-List and Chat-to-Buy”, he added.

Check out the full list of the Top Cars on Carousell Below:


Price Range: P 399,000 and Below
  1. Toyota Innova
  2. Honda City
  3. Toyota Vios
  4. Ford EcoSport
  5. Suzuki Celerio
Price Range: P 400,000 to P 599,000
  1. Toyota Innova
  2. Honda City
  3. Ford EcoSport
  4. Suzuki Celerio
  5. Toyota Vios
Price Range: P 600,000 to P 799,000
  1. Toyota Innova
  2. Mitsubishi Mirage (brand-new)
  3. Ford EcoSport
  4. Hyundai Starex
  5. Ford Ranger
Price Range: 800,000 to P 999,000
  1. Toyota Innova
  2. Ford Ranger
  3. Ford EcoSport (brand-new)
  4. Ford Everest
  5. Mitsubishi Xpander
Price Range: P 1,000,000 to P 1,199,000
  1. Toyota Innova
  2. Ford Everest
  3. Toyota Fortuner
  4. Honda Civic
  5. Toyota Avanza (brand-new)
Price Range: P 1,200,000 to P 1,399,000
  1. Toyota Innova
  2. Toyota Fortuner
  3. Ford Everest
  4. Toyota FJ Cruiser
  5. Honda CR-V
Price Range: P 1,400,000 to P 1,599,000
  1. Ford Everest
  2. Toyota Fortuner
  3. BMW
  4. Ford Explorer
  5. Ford Ranger

Price Range: P 1,600,000 to P 1,799,000
  1. Ford Mustang
  2. BMW
  3. Ford Everest (brand-new)
  4. Ford Explorer
  5. Lexus
Price Range: P 1,800,000 to P 2,000,000
  1. Ford Mustang
  2. BMW
  3. Toyota Alphard
  4. Ford Everest
  5. Mercedes-Benz

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