“When we were studying the feasibility of bringing in a new car brand to the Philippines and saw the current and the upcoming crossover lineup of Chery in its home and export markets around the world, we knew that the time was ripe for the brand to reenter the market after the first attempt by a different importer in 2007,” said UAAGI/Chery Auto Philippines President Rommel Sytin.

“The market then wasn't ready to accept new players outside the established brands, but the last 12 years made a big difference and Filipinos are now much more aware of other new brands and their levels of technology and are more open to experiencing them,” Sytin added.

Chery Auto Philippines introduced four crossover models: the sub-compact Tiggo 2 and Tiggo 5X, the compact Tiggo 7, and the midsize 7-seater Tiggo 8. This was followed by an all-electric sedan, the Arrizo 5e.

For 2021, the Chinese brand is bringing in the Tiggo 7 Pro. Featuring the brand’s new design language, it is characterized by the “Sunshine Galaxy” grille, ray-patterned LED taillights, floating roof design, and available 19-inch wheels.

While no specs have been revealed officially, the Tiggo 7 Pro adopts higher levels of cabin quality and features including Qi wireless charging and a 1.1-square-meter panoramic sunroof. It also has an intelligent climate control system with N95-grade anti-bacterial filtering, negative ion sterilization, and even a remote activated interior self-cleaning system.

Likely powering it is a 1.5-liter turbocharged engine putting out 156 horsepower and 230 Nm of torque. This is mated to a 9-speed steel-belted CVT. It also uses Chery’s new T1X platform with independent suspension all around. It also provides better interior room, higher ground clearance, and better approach and departure angles.

The Tiggo 7 Pro will no doubt benefit from Chery Auto Philippines’s industry-leading 10-year / 1 million-kilometer powertrain warranty on top of a 5-year general vehicle warranty. Moreover, it will also have 3-year free Preventive Maintenance Service (PMS) and road assistance.

Challenges from the ongoing pandemic notwithstanding, the first year of Chery in the Philippines marked rapid and successful growth underscored by a series of groundbreaking new products, services, and innovations. With the launch of new models as well as the continuous expansion of its dealer network (they have 15 and counting), Chery Auto Philippines is fully committed to the Filipino car buyer and is poised to continue its industry-leading sales and after-sales best practices to bring the most feature- and value-packed vehicles to the market.