The formal contract signing was held at the IPC’s main office in Biñan, Laguna province. 

IPC executives and officers, led by its President Hajime Koso and Executive Vice President Mr. Shojiro Sakoda, as well as representatives of One Maharlika Motor Sales and Services Corporation led by its Chairman and President Benigno Garcia and Vice President Dra. Susana Garcia-Ong attended the occasion. 

The expansive 7,300-square-meter Isuzu La Union dealership, located along the national highway in Barrio Paringao in Bauang, La Union province, features the new Isuzu Outlet Standard (IOS) for Isuzu dealerships, which has a cleaner and more streamlined interior and facade. Its 3,000-square-meter showroom and service area can accommodate multiple vehicles for display and service.

Apart from showcasing the modernized design and upgraded facilities of Isuzu’s IOS dealership, Isuzu La Union is expected to offer the full roster of brand-new Isuzu LCVs and CVs, such as the mu-X SUV, the D-Max pickup, the Traviz light weight truck, as well as the N-Series, F-Series, and C&E-Series trucks.

The Isuzu La Union dealership places Isuzu Philippines at the heart of a rapidly progressing agritourism industry in northeastern Luzon, making the world-class Isuzu brand of diesel-powered LCVs and CVs and its comprehensive parts and aftersales services easily accessible to the region’s hardworking families and entrepreneurs who need that Responsible Partner for their motoring and transport needs and lifestyles.

With the formal contract signing, Isuzu La Union becomes Isuzu Philippines’ 45th dealership, a significant step closer to the “Road to 50 Dealerships” campaign of the country’s leading manufacturer and distributor of brand-new trucks.