Christmas in the Philippines has always been a special time for everyone to come together and share in the festivities of the holiday season. One of those time-honored traditions is gift giving for our families and friends.
However, in a recent research by Kantar Profiles Network, it showed that 80 percent of Filipinos are open to giving and receiving pre-loved gifts this year. In the Philippines, top searches in Carousell (formerly OLX) included marked-off mobile devices from Apple and Samsung, video game consoles such as PlayStation 4 and Nintendo Switch, and second-hand vehicles from BMW and Toyota.
Times may be tough, but that didn’t prevent most from celebrating Christmas in the way that they are accustomed to. Still, people have become wary of impulse buying and have turned to more economic and practical buys that focus on value for money in order to find the best deals at the most affordable prices.
With the pandemic quarantine limiting shopping in person and the warning not to congregate in crowded places like malls and stores, online market places such as Carousell offered an online marketplace for good buys, and the widest choices from tech to fashion to food, automobiles, and even properties.
Moreover, throughout the year, Carousell initiated various campaigns to support consumers, frontliners, and business owners including #ChooseToCare Fundraising Drive, a fundraising campaign to provide assistance for medical workers who have been proactively fighting the virus; “The Great Property Sale” which offered a wide variety of selection in house and lots and condominiums with thousands of fresh listings, various discounts, and promos for users to be able to find suitable homes even with the financial limitations imposed by the pandemic; and Relief options for automobile dealerships through free coins and waived payment for Carousell transactions instigated to help jumpstart the automotive industry that has been badly affected by the pandemic.
Raffy Montemayor, General Manager, Carousell Philippines shared, “We understand the need for Filipinos to imbibe the spirit of gift-giving during this season. While the current situation dictates for us to be more mindful with our spending, we want to support Filipinos’ natural generosity during the holidays by giving them an online avenue to purchase thoughtful and practical gifts.”
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