In his Christmas message to members of the media, Honda Cars Philippines President Masahiko Nakamura reveals that the Brio is now the Japanese carmaker’s best-selling nameplate, overtaking its highly popular City.

The sub-B segment hatchback recorded more than 2,900 unit sold so far this year, followed closely by the City with 2,800 units. The 7-seater sub-compact BR-V remains third with 1,900 units sold.

“The Brio’s year-on-year sales has increased by 18 percent,” says Nakamura-san. “Year-to-date, HCPI continues to be among the top 10 leaders in the industry. Moreover, the Jazz, Civic, and CR-V are the leading models in their respective vehicle segments.”

Despite the challenging marketing conditions, Honda Cars remains in seventh spot in joint CAMPI-AVID sales data with 16,681 units year-to-date sales as of October 2020. This was even after they decided to stop assembly in the Philippines last February, and lost three Yuchengco-led dealerships during the pandemic.

Nakamura-san reiterates that Honda Cars is committed to provide a better consumer journey to all their customers. During the year, added two new ones: Honda Cars Tagum and Honda Cars Kalookan, bringing their total dealership count to 36 full-service dealerships.

They also launched their first-ever online dealership facility for both sales and aftersales, VIRTUAL@HONDA while also holding their first-ever Dealership Conference online. In October, Honda Cars kicked off their 30th anniversary in the Philippine market, the culmination of which was the launch of the all-new City and refreshed CR-V.

“Despite of all the challenges the whole nation is currently facing, we were able to achieve a fruitful 2020,” say Nakamura-san.