In the middle of last year, Kia Philippines said they’ve managed to solve the spare parts problem that hit the brand by increasing their inventory of maintenance, mechanical, and collision parts five-fold. This year, they plan to elevate their “Promise to Care” by further improving their aftersales service.
In 2020, Kia Philippines revealed that units serviced and parts sales have declined by half. This is due to several factors including the various community quarantine measures in effect that reduced the number of working days, the negative impact of the pandemic on customer finances, and the general fear of going out and getting sick.
Despite these challenges, the Korean brand is looking to elevate the customer experience this year.
Aside from beefing up their available parts supply, the Ayala-backed automaker has partnered with logistics giant DHL to ship parts sourced from both Korea and China directly to dealers within seven (7) working days.
Furthermore, all 300-plus service personnel across their dealership network, including advisors and technicians will re-undergo re-training and re-certification by Kia.
The new training will include the workings of a new remote diagnostics system where technicians from both Kia Philippines and Kia Korea can work together providing real-time support and expert advice to resolve customer issues faster.
Finally, Kia customers can expect a lower cost of ownership thanks to a new deal to use mineral-based oil from Total. This is expected to translate to 40 percent savings.
No comments:
Post a Comment
Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.