Automobili Lamborghini responded to the challenges brought on by the global pandemic by delivering 7,430 cars worldwide in 2020—a decrease of just 9 percent compared to the previous year. The drop isn’t attributed to slowing sales either, but to a 70-day production shutdown in compliance with the Italian government. In contrast, the second six months saw record sales figures, resulting in the best second half-year for deliveries-to-customers in the company’s history.
The United States was confirmed as the top market with 2,224 cars, followed by Germany (607), mainland China, Hong Kong and Macau (604), Japan (600), the United Kingdom (517), and Italy (347). The two countries with the highest growth were South Korea (303 units, + 75 percent) and Germany (607 units, +8 percent). The Urus SUV, which just last year set a production record of 10,000 units, was the most successful model with 4,391 cars delivered. Both the super sports car lines made a significant contribution to global volumes too with the V10 Huracán recorded growing numbers with 2,193 cars sold (+3 percent), alongside 846 V12 Aventador units delivered worldwide.
From there, Lamborghini is set to strengthen even more in 2021 with half of this year’s production already allocated.
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