The positive result came from a combination of factors led by the growing awareness of the upstart new brand and the extraordinary value from its feature-packed crossovers. Concerns of consumers regarding reliability and after-sales repair and maintenance issues are effectively addressed by Chery Auto Philippines’s industry-leading warranty and PMS programs, which boasts an industry-leading 10-year/1 million-km engine warranty, a 5-year general warranty, 3-year roadside assistance and free full preventive maintenance service (PMS) for 3 years.

The figures reflect the strong demand for the company’s four-model lineup of crossovers. Leading the charge are the subcompact Tiggo 2 followed by the Tiggo 5x, with the flagship Tiggo 8 7-seater midsize SUV taking a strong third ranking.

The very spacious and stylish Tiggo 7 Pro was just launched last January 27, but already had 2 deliveries before the month ended and continues to receive strong orders and inquiries and is expected to post substantial sales in the coming months.

Other factors that contributed to the strong sales are the attractive easy-on-the-budget financing packages given support by Chery’s bank partners, the availability of Chery’s EC Mobile Home Service, and the fast-growing nationwide network of Chery dealers.

“The ongoing pandemic is proving very challenging for the industry in general, but especially for a brand that was launched just four months before the whole country was put on community quarantine in March last year,” declared Chery Auto Philippines president Rommel Sytin. “But mobility is now more important than ever and people are really taking a long, hard look at products that give maximum value for their hard-earned money,” Sytin added.

Another useful tool in this time of social distancing is the Chery Auto PH App (iOS and Android), which works with both Apple and Android phones. The Chery Auto PH app functions as a digital showroom where customers can check out Chery’s vehicle models and their specs, see the list of all Chery dealerships nationwide, request and schedule a test drive, book an appointment for car maintenance and repair, order spare parts, inquire about specific Chery models, and request for a quotation for the Chery model they are interested in. The Chery Auto PH App also has a rewards program where users earn points for using the app to purchase a vehicle, refer a friend and schedule a service.