In this busy world, consumers of all generations are engaged in a silent battle to disconnect from work and social media—and the devices that keep them tethered to both. Millennials are no different.
A recent study conducted by Kelton Global revealed that out of 1,004 millennials (aged 23-38) living in the U.S., revealed that given free time, they would most like to hit the road for a trip. That is 50 percent more millennials than those who would choose to be a homebody for the weekend to binge content—only 26 percent.
Driving not only allows millennials to disconnect, but also provides an opportunity to reconnect with their travel companions. Almost two-thirds, or 64 percent, of millennials agree road trips create quality time with their passengers. In fact, their choice of travel companions reiterates their yearning for a connection. Almost all millennials, at 92 percent, agreed that if they had to pick, they would rather go on a road trip with a loved one than a celebrity musician, athlete, actor, or social media star.
However, the same survey also uncovered that only 22 percent of millennial drivers would give their car an “A” rating as a getaway companion. Limited storage, uncomfortable seating, hard-to-reach settings, among other issues mean millennials often think twice before going on a road trip. Other key findings include:
- 72 percent say there’s at least one reason that holds them back from taking a road trip. Frequently cited reasons include the lack of confidence in their own driving abilities—28 percent not comfortable driving in inclement weather, 19 percent don’t trust their skills on unfamiliar roads, and another 15 percent say their vehicle is not high-performance enough to handle the adventure.
- 76 percent say they have difficulties trying to fit what they want to bring along into their car. Among those issues, 63 percent say they wish they had enough room for camping or sporting equipment, 46 percent luggage, and 29 percent for pets. In fact, 10 percent admit they’ve missed out on a road trip because they didn’t have enough space for all their gear.
- 83 percent have suffered from physical side effects for driving for long periods. Close to half—43 percent—wished for a more comfortable interior on their wish-list of features that would make driving more enjoyable.
The results of this study show that millennials want to reclaim the roads and bring back the road trip—but it also highlights how many are not taking a trip of their dreams because of an inadequate vehicle.
This is where Mazda and its CX-30 comes in. Rooted in essentialism and ingenuity, it’s a compact crossover that helps rekindle the excitement of the road trip, and the enjoyment of driving. Designed to be agile in the city, the CX-30 is equipped with the utility and performance capability to go almost anywhere.
The CX-30 realizes two contrasting design concepts with the flowing beauty of a coupe, and the bold proportions of an SUV. It’s rounded out with a premium feeling interior, engineered to reduce road noise, while also offering an ergonomic experience to ensure the driver and passengers are always comfortable.
Above all, the CX-30, like all other Mazda vehicles optimize the driving experience for the real world by studying human traits, tendencies, and abilities. The result is the application of an essentialist design ethos that focuses on removing busy elements for a refined, comfortable, and responsive experience. In short, it’s the perfect antidote to digital fatigue.
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