This is the same with cars. You put your faith on your vehicle of choice to not only get you safely from point A to point B, but also do so again and again without fail. For Ric Joseph Incognito, his Mitsubishi L300 FB is a reliable business partner he has complete trust on.

Incognito manages a trucking business. At 32 years of age, he has managed to build a strong enterprise with the L300 FB. In fact, his L300 has been so useful and reliable, he bought a second one for good measure.

“For me, as an owner of an L300 FB, I find the engine okay for its purpose, says the entrepreneur. He adds, “It is reliable and is low-maintenance compared to other brands. It is also a strong hauler while being affordable and easy to own. This makes the L300 great for businesses and even for family use.”

“When it comes to durability, the L300 is a leader. The mere fact that you see so many old L300s still on the streets is clear proof of its toughness. The L300 is so sturdy and reliable that it has become an ideal vehicle whether for business or family use,” shares Incognito.

It is on this foundation of trust over the past 38 years that Mitsubishi continues to improve on the L300’s strengths. The new Mitsubishi L300 is built on a stronger, safer chassis. Reinforced with structural adhesives to increase its rigidity, today’s L300 can carry up to 1,215 kilograms over the harshest of roads and still continue to preserve its structural integrity.

As reliable as the previous diesel engine on Incognito’s L300 was, Mitsubishi updated its latest L300 releases with a new mill not only to comply with the latest emissions standards, but also to deliver more power while ensuring ease of use and maintenance. The new 2.2-liter 4N14 CRDi engine delivers 98 horses of turbocharged and intercooled power and 200 Nm of torque for a sure and steady run each time. Now Euro 4 compliant, the new L300 diesel engine is guaranteed to deliver more years of outstanding service.

The mere fact that the vehicle has been an unrelenting workhorse for the Philippine economy for almost 40 years now shows how much faith hardworking businessmen like Ric Incognito have put in the L300. It is a vehicle that will not leave them hanging.

And the fact that it continues to be made in the Philippines over the years is certainly not lost on Incognito. “It is very important for me that the vehicle I use is made in the Philippines,” says Incognito. “Because it can be relied upon versus other brands that are imported,” he explains. “Another thing is the availability of parts. Because the vehicle is assembled locally, it is easy to repair the L300 since all the parts are easy to find,” says Incognito.

With a sturdy chassis and timeless utilitarian looks, the L300 is a vehicle that just works. Something businesses can rely on to get the job done. Updated for the times, but still as reliable and trustworthy on the road as it has ever been, the Mitsubishi L300 has become a full-fledged icon of the local automotive industry.

As practical thinkers would put it, “If it ain’t broke, don’t fix it.”