Mitsubishi’s “Small But Beautiful” mid-term business has entered into a new phase by rekindling what the carmaker calls, “Mitsubishi-ness.”
First announced last year, and confirmed in their latest investor report, Small But Beautiful will see Mitsubishi compete in core regions and invest in technologies where it is strongest. This “selection and concentration” effort is all about cost rationalization and increased profitability.
Its biggest market, without a doubt is ASEAN, and now, as the Small But Beautiful plan enters the next phase, Mitsubishi confirms the return of one of its most storied brands: Ralliart.
On a hiatus since 2010 (that’s 11 years ago), Mitsubishi is now bringing back Ralliart through a series of high-performance models and high-performance parts from 2022 onwards. It will also re-enter various motorsports globally as well.
Confirmed by Mitsubishi, at least two new models will wear the Ralliart badge by 2023. With the all-new Strada hitting the global market by 2022, this is likely one of the two vehicles to gain the Ralliart treatment. The other will likely be the Xpander, which is now being used in AP4 rallying.
The revival of Ralliart is key to what the carmaker calls Mitsubishi-ness. It has three pillars: electrification, driving and durability for the adventurous spirit, and comfortable performance in a functional yet pleasing interior.
Are you excited for the return of Ralliart?
All well and good, but likely just a sticker pack and a bunch of body kits similar to what happened to Toyota's TRD (I also think this is one of the reasons why Toyota switched to Gazoo Racing, since the image of the TRD performance division was severely tarnished by fake 'high performance' versions). Mitsubishi doesn't really have any models to 'high performance-ize' since most of their cars now are SUVs and pickup trucks, and based on Mitsubishi's upcoming product portfolio, there aren't really any candidates for high performance versions.
ReplyDeleteAll well and good, but likely just a sticker pack and a bunch of body kits similar to what happened to Toyota's TRD (I also think this is one of the reasons why Toyota switched to Gazoo Racing, since the image of the TRD performance division was severely tarnished by fake 'high performance' versions). Mitsubishi doesn't really have any models to 'high performance-ize' since most of their cars now are SUVs and pickup trucks, and based on Mitsubishi's upcoming product portfolio, there aren't really any candidates for high performance versions.
ReplyDelete