Launched late last year, the Protectors of the Environment Program is a salute to the global initiative of the French carmaker, which has been spearheading the drive for automotive companies to reduce their collective carbon footprint. For every new vehicle sold, Peugeot Philippines will be planting three trees in a protected area near Angat Dam in Norzagaray. Each new Peugeot car owner will get to name their children as owners of these trees–making the effort holistic, responsible, and forward looking.

Last September, Peugeot Philippines, together with its partners in the project the Department of Environment and Natural Resources and Briquettor Philippines, planted its first 210 trees in commemoration of Peugeot’s 210th anniversary. 

“In celebration of our 210th anniversary as a company, we planted our first 210 trees late last year. It was our way of kicking off our environment program. This year, despite all the difficulties presented by the pandemic, we made sure to follow through on that commitment by continuing to plant more trees. We did promise during the project launch that for as long as people are purchasing Peugeot vehicles, we will be planting trees. Our customers expect us to deliver products worthy of their trust. We, in turn, commit to living up to that trust by going the extra mile and helping them, as individuals, reduce their carbon footprint as members of the growing Peugeot family,” said Dong Magsajo, Peugeot Philippines Business Development Director and POE Project Head.