Rally and rallycross racer Ken Block, whose elaborately produced videos of high-performance precision driving have made him a worldwide superstar, will soon be creating exclusive collaborative content about electric-powered mobility with Audi.
The newly formed partnership between Audi and Block aims to further fascinate motorsports and car enthusiasts with the progressive design, innovative technology and broad digital ecosystem of Audi’s electric models.
With the partnership, Block closes a circle as Audi ignited his passion for motorsports.
“I am extremely excited to start this new chapter. Together, we will develop innovative projects and push the boundaries of electric mobility,” Block said, who, incidentally, was a teenager when the Audi Quattro revolutionized the World Rally Championship and the Audi Sport Quattro S1 set a record at Pikes Peak. These led Block to pursue rally racing.
Block has recently been testing and racing various electric cars. In 2020 he set the third-fastest time in the final stage of the Dakar Rally with an electric prototype, and also won the inaugural race of the Projekt E rallycross series in Sweden.
“Electric mobility is the future,” Block said, noting he sees the electric car as a leap forward for society as it reduces emissions while also raising performance.
“I love anything that makes me go faster. Electric cars can do that. And, as far as sound goes, I know kids who think that the sound of electric cars is just as cool as the sound of internal combustion engines,” he said.
During a recent visit to Audi, Block drove several historic race and rally cars, including the Audi Sport Quattro S1, Audi V8 Quattro from the DTM, and the futuristic Audi e-tron Vision Gran Turismo. Along with these, he also tested what is currently the most powerful electric Audi model — the Audi RS e-tron GT.
“The RS e-tron GT really surprised me. Its design is exquisite, with great attention to detail and a perfect finish. The driving experience is amazing — the car is incredibly fast and handles very well. The center of gravity is very low so you can change direction quickly,” Block said.
Audi Sport Managing Director Julius Seebach said; “At Audi, motorsports is paving the way for future technologies. Electrification is a game changer, just like quattro drive once was. With Ken Block, we’ve got exciting things in store that go perfectly with our strategy.”
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