“We are thrilled to have the new dealership facility of Premier Motorrad. Through this dealership facility, we will be able to showcase and display more products of Motorrad and accommodate additional units for servicing. Finally, our vision of how we wanted Premier Motorrad to be will come into fruition,” says Executive Director of LausGroup of Companies, Diorella Laus.

“We couldn't thank enough our Motorrad riding friends, and the biking community for the trust and confidence in Premier Motorrad. We can't wait to excite them again once we have our grand opening. Our sincerest gratitude as well to our principal, SMC Asia Car Distributors Corp., headed by the President Spencer Yu, for elevating a new experience of riding,” she continues.

The 679-square meter establishment will be located in the same complex as the iconic Premier Cars BMW car dealership. It will feature the latest BMW Motorrad line up in its thirteen-unit riding gallery that will be divided into its popular model ranges such as Adventure, Sport, Heritage, and more. The facility will have 6 repair work bays, and 2 hand over areas for new customers and existing owners alike. Motorcycle enthusiasts and first-time buyers can also look forward to purchasing riding gear, riding equipment, and Ride and Style merchandise that will be available once the dealership has been inaugurated.

“As our longest standing partner, LausGroup, begins the construction of its new BMW Motorrad facility, we are further strengthening the brand’s foothold. The growth of the premium motorcycle segment in the industry has prompted us to bring forth the thrill of BMW Motorrad and, of course, our commitment to make the best service more accessible to the market. The new establishment will offer the entire North Luzon region a one-stop shop to cater to their BMW Motorrad needs,” says SMC Asia Car Distributors Corp. President, Spencer Yu.