Despite SubieFest not happening this year due to community quarantine restrictions, Motor Image Pilipinas, the exclusive distributor of Subaru vehicles is marking the occasion with substantial savings on the Forester, Subaru XV, Evoltis, and Outback until the end of the month.
The Subaru Forester 2.0i-L Eyesight can be had for as low as just P 1.728 million this month—a substantial P 210,000 discount over its P 1.938 million suggested retail price. Those who wish to purchase through financing may do so with a low downpayment of just P 178,000.
Forester buyers who opt not to go for the full cash discount may avail of complimentary service vouchers worth up to P 40,000, equivalent to about two years of preventive maintenance service. Buyers can also opt instead to go for the GT Lite body kit.
On the other hand, the 2021 Subaru XV’s price this month drops to P 1.698 million—also a P 210,000 discount over its P 1.908 million SRP. Financing customers can also drive it home with a low downpayment of just P 89,000.
Meanwhile, the flagship 7-seater Evoltis SUV drops its price to P 3.380 million—a P 100,000 discount over the SUV’s launch SRP.
Finally, the all-new Outback continues this month with a P 50,000 introductory discount, dropping its price to P 2.330 million.
Cash discounts are also available on the last remaining units of the Subaru WRX and Levorg as well.
Subaru’s frontliner discount, which gives them an additional P 20,000 off any Forester, Subaru XV, or Outback model also continues this month.
Furthermore, all customers who either walk-in or book an appointment with a Subaru sales consultant will instantly receive special Subaru merchandise upon arrival at the showroom. They shall then receive another premium Subaru item upon their completion of a test drive of any Subaru model.
Motor Image should just permanently mark down the prices of their cars to be able to sell more cars in their hotly contested segments. Going on this "special" discount sales just cheapens the brand image by giving off vibes that it's not moving enough cars (which is probably true), likewise it turns off the customers who bought the car at the higher price. Potential buyers also wait for these large discounts thereby Motor Image is not selling cars as much as they could. Finally, those waiting for the discounts might be potentially swayed to the other brands thereby losing these potential customers.
ReplyDeleteI agree, stop rehashing these discounts with new names when you are offering the same cash discounts every month.
DeleteJust go back to your original pricing and branding strategy back in 2019 and abandon this 'premium' pricing. It just inflates the SRP of Subaru's and turns off potential customers.
Buyers will never buy a Subaru because it is premium. Stick to the brand's image of Safety and the weekend warrior's choice.
ReplyDeleteIt's about brand image, I didn't say label it as 'sporty' which means its fast with the turbo engines that they used to have.
Delete'Adventurer' is a good name for it. Your choice if you like to go camping on weekends, go to provincial roads where its muddy.
The 'premium' image is already covered by Mazdas so they don't need to compete with that. Stick to what you are good at.
It's called 'image', try to look it up. You associate your brand to a certain image to capture consumers.
ReplyDelete