“The people of Nissan dealerships are the strength of the brand. You are the embodiment of Nissan’s challenger spirit. The awards today represent your commitment, resiliency, and passion to become champions among challengers. Let’s continue to be bold and daring as we aim for excellence,” said Atsushi Najima, Nissan Philippines’ president and managing director, during his opening speech.

At the ceremony, Nissan Marilao was given the Dealer of the Year Award. The highest recognition is given to partners with the best performance across all aspects of operations, such as sales, aftersales, finance, and customer relations.

The DOYA is Nissan Philippines’ annual event to rally and inspire its partners in 52 dealerships across the country, celebrating their achievements in the past year and motivating them to exceed in the coming year ahead.