Ford has reimagined, redesigned, and re-engineered the Ranger to be the smartest, most versatile and most capable Ranger ever for customers in more than 180 markets around the world. Ford conducted more than 5,000 interviews and worked with hundreds of pick-up owners, in dozens of workshops across the globe to find out how owners used their trucks, what they liked, what they wished it had and what experiences mattered the most to them.

This customer-centric approach helped Ford design and engineer solutions with the next-generation Ranger that customers wanted and would appreciate.

With a rugged new Built Ford Tough look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger is designed to go more places, work harder, and offer more comfort and refinement than ever before.

Customers can sign up here to register their interest in the all-new Ford Ranger.

Until then, enjoy a sneak peek of the design process with the next-generation Ranger’s Chief Designer Max Tran, who reveals how thousands of owner insights from around the world helped influence the truck’s design and many of its key features.

Check out the video below: