Hot on the heels of the all-new 2022 Civic’s launch, Honda Cars Philippines has revealed big plans for 2022.
Despite the prevalence of pickup trucks and SUVs in the Philippine market, Honda Cars Philippines is targeting monthly sales of around 170 to 200 units of Civic per month, or more than 50 percent of the compact car segment. This is good to solidify their position in the passenger car segment where they currently sit second.
For next year, Honda Cars Philippines President Masahiko Nakamura says they will expand their dealer footprint further, and they will also introduce three new models. He remained coy on what these models are, but he did say that these will be attuned to Filipino market requirements.
A quick look around the ASEAN market, two out of the three models might be the all-new BR-V (see lead photo) and HR-V—both of which were launched in Indonesia and Thailand, respectively. The last model is still a big mystery, but it could very well be the rumored ZR-V sub-compact SUV.
Nakamura-san also confirmed that Honda SENSING, Honda’s suite of advanced driver assist technology will become standard equipment on more models moving forward. This is in line with Honda’s global vision of become a collision-free society.
Are you excited for Honda Cars Philippines’ plan for 2022?
Excited about the HR-V if it's the same as Thai specs. Happy to book a pre-order once it's available.
ReplyDeleteyes yes, DO expand your footprint. A lot of big cities don't even have a Honda dealership yet. I'm sure once they open more dealerships, sales will follow :)
ReplyDeleteI think they'll most likely bring in the BR-V first.....makes sense as one of the key sellers in the lineup.
ReplyDeleteThe rumored ZR-V is a wild card, if Honda can price it competitively (and of course make it value rich), this car might run circles around it's rivals. I'm excited lol, sana they'll keep the design of the concept. Sana prototype na siya actually @_@
My guess is they will release the HR-V 3 months after the Thai release (it should be by Feb 2022 for us). In reference to the Thai launch of Civic last August (it took them 3 months for the PH launch).
DeleteIf they release the BR-V early 2022 then they will be the latest and best in that segment. Xpander and Rush better watch out.
also hoping they'll try to reintroduce a hybrid ....
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