Residents of Alabang will be among the first to experience Kia’s brand refresh for themselves as their brand-new showroom opens incorporating the new corporate logo and retail space identity. This happened just a week after Kia Philippines relaunched with a new brand philosophy.

Kia Alabang is under the management of Iconic Dealership, Inc. (IDI), a multi-brand automotive dealer group which is a wholly-owned subsidiary of AC Motors, an Ayala company.

Bob Palanca, IDI Chief Operating Officer, believes that choosing Kia Alabang as the first dealership to carry the brand’s new identity is the right move.

“Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socioeconomic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products.”

Customers who will walk inside the Kia Alabang branch will immediately feel Kia’s renewed brand identity through the new spatial design and color scheme. The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. Achromatic colors and metallic surfaces exude a modern and futuristic vibe that shines the spotlight on the Kia models on display.

This new store identity and customer experience are expressions of the brand’s desire to inspire and transform the lives of Filipinos everywhere, which are greatly in line with the new Kia global movement—Movement That Inspires. While the new brand identity’s journey begins with Kia Alabang, Kia’s reputation as a provider of quality customer and aftersales services remains consistent in all of its dealerships nationwide.

“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” explains Manny Aligada, Kia Philippines President.

All Kia dealerships are now more than prepared to provide the customer experience that the new Kia aims to deliver. 

As part of Kia’s commitment to provide quality customer experience, its vehicles come with a generous 5-year/160,000 km warranty. There’s also 24/7 Roadside Assistance which comes free for five years as well, and includes services such as emergency towing, personal assistance, minor onsite repair, medical assistance, information service, and more.

The 11th dealership under the IDI group—and fourth for the Kia brand—Kia Alabang is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City. Customers may contact via +63 2 8558 5888 local 876 and 804 for general inquiries or local 807 for service-related concerns, or through their official Facebook page.