Aware of the numerous challenges that its dealership fortress has and continues to face in these challenging times, dubbed the New Normal, HARI tailored this recognition to celebrate the dealership teams that have shown outstanding courage, determination, and creativity to meet, if not exceed, their targets despite the odds of conducting business from January 2020 to September 2021, the Year of the Resilient.

Thirty-nine resilience champions in six major categories were honored at the virtual awards ceremony. The Edward S. Go Award, inspired by HARI’s late chairman of the board, was presented to the dealerships that have proven their mettle in all key areas of the business: Sales, After Sales, Marketing, Parts, and Customer Relations. Chairman Go, who passed away on August this year, was admired and respected for his keen business savvy and, more importantly, for his firm stand on ethical practice as the key to business sustainability.

Following is the roster of awardees:

• Champion: Hyundai Alabang Muntinlupa
• First Runner Up: Hyundai Commonwealth Avenue
• Second Runner Up: Hyundai Dumaguete Negros Oriental

Department Awards

Resilience Award for Customer Relations Management

• Hyundai Cebu North
• Hyundai Batangas City
• Hyundai Dagupan Pangasinan
• Hyundai La Union

Resilience Award for Parts Operations

• Hyundai Commonwealth Avenue
• Hyundai E. Rodriguez
• Hyundai Baliwag Bulacan
• Hyundai Pagsanjan Laguna

Resilience Award for Marketing

• Hyundai Alabang Muntinlupa
• Hyundai Cebu North
• Hyundai Cebu South
• Hyundai Cabanatuan City
• Hyundai Cagayan de Oro
• Hyundai Naga City
• Hyundai Lipa Batangas
• Hyundai Tacloban Leyte
• Hyundai Dumaguete Negros Oriental

Resilience Award for After Sales

• Hyundai Alabang Muntinlupa
• Hyundai Las Piñas
• Hyundai Dagupan Pangasinan
• Hyundai Pagsanjan Laguna

Resilience Award for Sales

• Hyundai Commonwealth Avenue
• Hyundai Las Piñas
• Hyundai Naga City
• Hyundai Dumaguete Negros Oriental

Special Awards

The Guardians of GPS award recognizes the dealerships who have excellently implemented Hyundai’s Guidelines for Protection and Safety (GPS) in their daily operations.

Winners

• Hyundai Cabanatuan City
• Hyundai Biñan Laguna
• Hyundai Baliwag Bulacan

The Fleet Sales Champion Award celebrates exemplary teamwork in closing the biggest fleet sales in 2020-2021:

Winners

• Hyundai Alabang Muntinlupa
• Hyundai Pasig City
• Hyundai Biñan Laguna
• Hyundai Pagsanjan Laguna

The Service Caravan King is the dealership that has consistently taken the Hyundai ownership experience of “right care, everywhere” from the dealership to the customer’s doorstep.

Winners

• Hyundai Commonwealth Avenue
• Hyundai Cagayan de Oro
• Hyundai Santiago City
• Hyundai Tagbilaran Bohol