According to the jury, “the new Peugeot range shows the brand evolving in terms of sportiness and refinement, adding provocatively strong lines that remain consistent with the brand’s historical roots.”

Matthias Hossann, Director of Peugeot Design, was very pleased to receive the award, an important international recognition that is associated with the great commercial success of the most recent products of the Peugeot brand.

“I am delighted to receive this award. It comes at a crucial time for the brand which, with the all-new Peugeot 308 [see top photo], takes design and personality to a new, even bolder and more innovative level. Our new brand image was inaugurated with the new Peugeot 308 and has revolutionized the way we communicate our values. Our roots reach deep into a glorious past, but also project us into an exciting future,” said Hossann.

Created in 1984 on the initiative of Fulvio Cinti, founder and director of Auto&Design magazine, the Car Design Award rewards projects that make a significant contribution to the evolution of automotive design.

It is awarded by a jury of 12 experts, all journalists from leading international automotive publications, for an objective assessment of global automotive design.

The front face of the new Peugeot 308, with its new identity, unveiled at the beginning of the year, marks a new chapter in the history of the brand and heralds the evolution of its future design.

Past winners for the best Brand Design Language include Porsche (2020), Citroen (2019), Volvo (2018 and 2016), and Land Rover (2017).