The Sant’Agata Bolognese-based House of the Raging Bull last year outlined its roadmap to decarbonization of future models in a plan called “Direzione Cor Tauri” (Towards Cor Tauri). Cor Tauri, referencing the logo chosen in 1963 by company founder Ferruccio Lamborghini, is the brightest star in the Taurus constellation and represents Lamborghini’s move toward a future that is electrified but always faithful to the heart and soul of the brand.

The electrification plan comes in three phases. 

The first started in 2021 and is set to continue this year. Here, Lamborghini pays tribute to its glorious combustion engine era by launching special versions of its most significant models — like the V12-powered Lamborghini Countach LPI 800-4 announced in August 2021, and which just recently took to the road for the first time. Additional special versions are also slated for introduction this year.

In the second phase, set next year until the end of 2024, Lamborghini begins its transition to hybrid power plants. The company aims to launch its first hybrid production car in 2023, and to have its entire model range composed exclusively of hybrid models by the end of 2024. The company has earmarked an unprecedented investment of nearly USD 2 billion over four years to support this shift to electrification, proving Lamborghini’s strong sense of environmental and social responsibility amid a period of profound transformation in the automotive industry.

Evolving from this is the third phase of the plan in which the first fully electric Lamborghini is targeted to launch in the second half of the decade, and to transform all Lamborghini models into full-electric vehicles afterwards. Along with this, the brand aims to introduce a fourth fully electric model before 2030.

Lamborghini’s program toward 2030 also involves a sustainability strategy that spans across production lines to the offices. The brand’s Sant’Agata manufacturing site, which has already received carbon neutral certification in 2015, has maintained this position even after production capacity has doubled in size since then. Further reducing carbon emissions, environmental protection, sustainability in the supply chain, attention to employees’ welfare, and corporate social responsibility are also integral parts of this strategy.

“Lamborghini’s electrification plan is a newly plotted course, necessary in the context of a radically changing world. Our response is a plan with a 360-degree approach taking us toward a more sustainable future while always remaining faithful to our DNA,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini.