Bentley Motors announced its global operating profits in 2021 reached 389 million euros, representing a 1,845 percent spike from the British luxury marque’s 20-million euros result the previous year. The latest figure is more than double Bentley’s previous record full-year performance set in 2014.
The company had earlier revealed its deliveries rose 31 percent in 2021 with sales of 14,659 cars worldwide — Bentley sold 11,206 cars in 2020.
Demand for new Bentley models since the start of the year has resulted in an order bank at record-high levels, with Bentley continuing to be the most popular brand in the ultra-luxury sector.
Bentley attributes its latest performance success to having the freshest model lineup in the ultra-luxury segment, as well as to an increased level of personalization options and a model mix dominated by Speed, Mulliner, and Hybrid models, which have led to a rise in average revenue per car.
Also a key factor is the company’s Beyond100 strategy to become end-to-end carbon neutral by 2030. The Beyond100 initiative, announced in 2020, is underpinned by a 3-billion euro, 10-year investment program at the Crewe factory — the biggest investment in Bentley’s century-old history. Included in the program is Bentley’s plan to build one new electric model each year for five years, starting in 2025, as the brand’s entire model range transitions to electrification.
“These results were achieved against a continued backdrop of economic uncertainty. They represent a major achievement for everybody involved at Bentley Motors as we push forward with our Beyond100 program to reinvent our entire product range in the build-up to carbon neutrality by 2030,” said Adrian Hallmark, Chairman and CEO of Bentley Motors.
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