As one of the country’s largest showrooms dedicated entirely to BMW Motorrad, Premier Motorrad’s riding gallery features 14 of the latest motorcycles from BMW Motorrad’s lineup—ranging from their Adventure, Sport, Urban Mobility, Roadster, and Heritage lines.

As the only authorized dealer of BMW Motorrad North of Metro Manila, the full-service facility built in order to elevate customer experience as it comes with six, air-conditioned service bays fitted with state-of-the-art equipment to accommodate more valued clients, two hand-over areas, and offers riding gear, riding equipment and Ride and Style merchandise.

Opened last August 17, the launch coincides with the birth anniversary of LGC’s late founder Levy P. Laus and LGC’s 45th Founding Anniversary.

Premier Motorrad is tucked within LGC’s Premier Cars BMW Car Dealership along Jose Abad Santos Avenue in San Fernando City.

Premier Motorrad displays more products of BMW Motorrad and accommodates additional units for servicing to cater to the riding community from Northern and Central Luzon and neighboring areas including Metro Manila. The dealership also provides the usual excellent customer care and satisfaction that the LausGroup is known for.

With continuous infrastructure development allowing for interconnectivity of the regions, the Premier Motorrad is envisioned to become a hotspot for motorcycle enthusiasts from different parts of Northern and Central Luzon, and parts of Metro Manila—with the LausGroup strengthening the brand’s foothold in the countryside.

“The launch of this state-of-the-art facility is a monumental accomplishment for BMW Motorrad in the Philippines. As we further move towards providing the best retail and ownership experiences to our customers, this undertaking is a significant step to achieve just that. We are proud and delighted to continue our longstanding partnership with the LausGroup whose commitment can truly make the BMW Motorrad business even more exciting in the years to come,” says SMC Asia Car Distributors Corp. President Spencer Yu.

“We are glad to open the first and only BMW Motorrad Dealership North of Manila, and through the one-stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community here and to the nearby provinces,” says Laus Group of Companies CEO, Lisset Laus-Velasco.

“We continue to be inspired by the trust and confidence of the riding community and loyal customers of Premier Motorrad from our humble beginnings to where we are now. Today is a milestone not only for the dealership, it is also an appreciation for all the hard work and dedication of the people behind it. We express our gratitude to our principal, SMC Asia Car Distributors, and BMW Motorrad Asia for trusting LGC as their partner in elevating the brand experience of BMW Motorrad by exciting the riding community through its products and services offered. Embracing an experience that is truly #MakeLifeARide” adds LGC Executive Director Diorella Laus.