Unveiled at Geneva Motor Show in 2011 as the Aventador LP 700-4—its moniker describing its 700 horsepower and permanent four-wheel drive, with the engine mounted longways at the rear (Longitudinale Posteriore)—but ultimately, it was so much more.

Every Aventador produced is considered a piece of art; with 85 percent of Aventadors featuring Ad Personam personalization by their owners: more than 200 unique colors and trims have been created for the Aventador.

The benchmarking characteristics described at its debut have endured throughout its life, over more than eight model derivatives and 11,465 cars delivered to customers worldwide. It has originated over 10 one-off and limited editions; set track records; won numerous awards; been the subject of artistic projects; featured in films and video games; and delighted owners, enthusiasts, children and media the world over with its inimitable design, extraordinary performance, thrilling engine noise and driving emotions.

Lamborghini has sold more Aventadors than the sum of all its previous V12 models; in its fifth year the company delivered 5,000 units, matching the total number of Murciélago models produced, and delivering its 10,000th Aventador in September 2020.