Astara is a global user of Salesforce and under this agreement both companies will explore and assess how new business models of this industry will be supported digitally with Salesforce solutions. The collaboration has been made public during Dreamforce 2022, the Salesforce annual conference and world’s largest business software event.

Astara is an innovative global company with presence in 17 countries, 3 continents and 3,000 employees that has evolved from car distribution to a broad portfolio of products and services related to mobility.

Astara identifies and tracks global trends in a customer-led market to chase new opportunities and build useful future mobility solutions. The portfolio includes business lines related to car distribution with more than 200,000 cars sold in 2021, car subscription to cover individual needs, connectivity and market intelligence that enables brands to get insights for their strategy at corporate level.

Under the terms of the collaboration, both companies are expanding the commercial relationship they have since 2015, and are working together on digital transformation projects. Additionally, and leveraging this collaboration and the current deployments of Salesforce in Astara, both parties agree on exploring the journey for a future adoption by Astara of Salesforce automotive specialized solutions.

“Since we started our collaboration with Salesforce in 2015, everything we have done in digitalization has been designed to have a business case and a business sense”, Jorge Navea, the CEO of Astara says. “This is why we have been able to grow profitably and get our strategy aligned with our customers’ preferences. Salesforce has allowed us this journey and now, 7 years later, we are in the best position to collaborate in finding together how to face new challenges in the automotive and mobility industry.

“As the automotive industry transitions to digital-first, our partnership with Astara combines innovative technology with sector expertise to help companies reimagine their business models,” says Denis Terrien, CEO of Salesforce South Europe, Middle East & Africa. “At Salesforce we’re delighted that this expanded partnership will better position car manufacturers and dealers to better understand and serve their customers.”