Targeting a return in late 2023, the Japan Automobile Manufacturers Association or JAMA has confirmed that the Tokyo Motor Show is no more. Instead, it will be re-branded as the Japan Mobility Show.
Faced with a dwindling participation from foreign auto brands, JAMA hopes to bring an array of new participants under an “all-industry banner.” The Japan Mobility Show will include everything from motorcycles to startups to even software companies involved in mobility-as-a-service.
Organizers hope that the Japan Mobility Show will attract one million visitors. Media days are scheduled for October 25 to 26, while the show itself will run until November 5, 2023. It will still be held at the Tokyo Big Sight.
In April 2021, JAMA canceled the biennial Tokyo show scheduled for the autumn of that year, shutting down the event for the first time in its history, because of the COVID-19 pandemic.
In June of last year, JAMA decided to revive the show in 2023 with the theme “Green and Digital” — to showcase the Japanese auto industry's push to reduce carbon dioxide emissions.
But it switched to the “mobility” theme as a more all-encompassing banner.
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