The Korean automaker has yet to reveal anything official about their mid-sized SUV, but reports say it will have a radical design that’s more upright and boxier influenced by the likes of the Land Rover Defender (lead photo shows a speculative render). 

Confirmed though is that the all-new Santa Fe will lean heavily on a digital experience with a minimalist cabin with a large, free-standing curved instrument cluster and touchscreen-operated center console. A variety of powertrains including a Plug-In Hybrid will be offered.

Along with the all-new Santa Fe, Hyundai will lean on the all-new Kona and its first high-performance EV, the Ioniq 5 N, to lift its 2023 sales to 4.32 million units, including its Genesis luxury brand. Out of this number, 3.54 million will be sold in overseas markets, while 781,000 will be in Korea.

In 2022, Hyundai managed to sell 3,944,579 vehicles in 2022, a 1.4 percent increase year-on-year.

Despite the challenging business environment caused by the ongoing pandemic and component supply issues, sales outside of Korea increased 2.9 percent to 3,255,695 units, thanks to the demand recoveries in global auto markets, supported by the strong sales of the company’s new models. Sales in Korea totaled 688,884 units, a 5.2 percent decline from a year earlier.

For December 2022, Hyundai’s monthly global sales totaled 347,340 units, including 276,953 for overseas markets and 70,387 for the Korean market.

In their first two months as a member of the Chamber of Automotive Manufacturers of the Philippines (CAMPI), Hyundai Motor Philippines has managed to crack into the Top 10 best-selling automotive brands. For the first 11 months of 2022, Hyundai has managed to shift 1,826 units—enough for 13th place overall.

Hyundai was also able to accelerate its transition to electrification last year, thanks to the strong sales of the Ioniq 5 and the launch of the Ioniq 6. Together, the EVs managed to move over 100,000 examples in 2022.