The museum has changed its name and been entirely remodeled, both in its modernized layout and design, and in its exhibits. The newly-created exhibition “The Future Began In 1963”, retraces the most emblematic eras and representative moments that mark the history of Lamborghini’s first 60 years. The narrative begins with the evolution of the brand and its products from 1963 to the present day, starting with founder Ferruccio Lamborghini. The 19 cars on display are the heroes, telling the story of the brand and Lamborghini’s iconic technical and design heritage: innate principles that characterize the company’s DNA.

The exhibition emphasizes the deliberately unconventional and revolutionary way in which each new model was born, capable of breaking the rules of each era and setting new benchmarks every time. All Lamborghini super sports cars encompass at least one disruptive idea that at first seemed outlandish but was adopted into automotive evolution, leading to the constant refinement of almost every aspect of a car.

The structure that houses the Museo Automobili Lamborghini is full of extraordinary history. It is part of the first nucleus of buildings for which, in 1963, Ferruccio Lamborghini laid the foundation stone of a company capable of creating an extraordinary history and becoming an authentic source of inspiration for future generations.

List of cars on display, divided into three main themes: