Working for Isuzu Motors Limited (IML) since 1991, Fujita has extensive experience in sales and operations. Some of his international experiences include being the Corporate Planning Manager in Isuzu Commercial Truck of America (ICTA) in California, USA from 2005 to 2010, General Manager for Sales Department in Isuzu Motors International Operations Thailand (IMIT) in Bangkok, Thailand from 2014 to 2017, and before getting assigned to Isuzu Philippines, he also became the Chairman & CEO in Isuzu Motors de Mexico from 2020 to 2021.

With his broad involvement in international sales and operations, Fujita accepted the challenge of maintaining IPC’s long reign as the number one truck brand in the country. He intends to do this by continuing to expand and improve the dealer network, as well as maintaining IPC’s strong relationship with customers by providing significant contributions to their business. Not only that, he also promised to keep steering the company towards a more sustainable and greener path by further cultivating the Road to Progress vision that Murakami kicked off during his term.

IPC new President Fujita stated, “As the leading truck brand in the industry, we will continue innovating new products that will assist in the progress of the country while displaying more responsibility to the society and the environment through our Road to Progress vision.”