When the Chamber of Automotive Manufacturers of the Philippines and Truck Manufacturers Association (CAMPI-TMA) released their January industry data, the big surprise was Honda. From a mainstay in the lower half of the country’s Top 10 best-selling car brands, the Japanese carmaker found itself back into the Top 5, overtaking Suzuki and Isuzu in the process.
Selling 1,639 units, 739 of these were Passenger Cars (PC), while 900 are classified as Commercial Vehicles (CV).
The best-selling nameplate last month? Surprise, it was no longer the City. It wasn’t the Brio either. The best-selling Honda was the BR-V which moved 805 examples—439 of them being the base CVT model, the 1.5 S. This is followed by the top-the-line 1.5 VX with 187 sold.
The BR-V was also the best-selling CV model for Honda, but when it came to PCs, the Brio was king. The sub-B segment hatchback sold 286 units—with most buyers opting for the top-of-the-line Brio RS (175 units) followed by the 1.2 V CVT (81 units). Just 30 opted for the 1.2 S manual.
Closely following the Brio was the City with 230 sold. 117 buyers went for the City 1.5 RS, 112 went for the City 1.5 S, and get this, only one person bought the mid-trim City 1.5 V.
Digging further through their sales data, it’s also clear that Honda hasn’t cleared their backlog of the HR-V just yet. With a waiting list stretching close to 1,000 customers (unofficially), they only managed to serve 30 last January with 28 of them being the base HR-V 1.5 S. Only two were the HR-V V Turbo, and none were the HR-V RS Turbo.
Can Honda continue the momentum for the rest of 2023? Let’s see. Aside from the Civic Type R (which was reported as part of their January sales), the carmaker did promise that more new models are on their way. For now, this is how Honda’s January sales stacked up:
- Honda City – 230 units
- Honda City Hatchback – 123 units
- Honda Brio – 286 units
- Honda Civic – 60 units
- Honda Civic Type R – 40 units
- Honda BR-V – 805 units
- Honda HR-V – 30 units
- Honda CR-V – 65 units
the CTR, those are the new CTR's?
ReplyDeleteYup. That's the initial units. 40 units because 39 went to customers, 1 ended up as a marketing unit for Honda Cars.
DeleteWhat's CTR? The CTR I know is Crash Team Racing from PS1.
DeleteNice :D Excited to see one on the road soon
DeleteCongratulations and good job Honda Phils! Hope to have the HRV model without the honda sensing to lower the price.
ReplyDeleteYeah bring here an hrv with no sensing and it will surely sell like hotcakes. Honda's prestige and reliability over those unreliable n jerky china cars, except maybe geely.
DeleteA bnew but cheaper HRV will always sell.
Deletehonda phil, please bring the wr-v. it was launched/available now in indonesia, and india; since some of your models are from there like the brv and brio. I think it would be a winner and best seller for hondaphil just as the raize is for toyota's
ReplyDelete4:41 Last I've read Honda hasn't started assembling LHD units yet . But surely Honda PH would introduce the WR-V once assembly for said units starts
DeleteI mean it'll be very stupid for Honda to pass this up, but it MIGHT affect the sales of the BRV once it goes on sale here. I don't think a lot of people need third row seats....hmm.....
Surprised the BR-V is selling well...
ReplyDeleteHonda's brand prestige, proven reliability and durability, high resale value. Dont wonder if no one's buying maxus G50 with jerky trans, unreliable engines and junk resale value
Delete