The collaboration between two of the largest dealer groups in the country—AutospeedyGo and Gateway Group is targeting to sell a total of 1,500 units in 2023. Given that their official brand launch is not slated until April’s Manila International Auto Show, JAPI will only have eight months to accomplish the goal. On average, this means they would have to sell around 187 units per month.

For Jetour to hit the ground running, it has tapped a veteran management team headed by its president Yves Licup, vice president Michael Goho, managing director Miguelito Jose, and marketing director May De Los Santos. The company is pursuing an aggressive network ramp-up to make Jetour vehicles and after-sales services available to more people. Eight dealership locations have been initially identified, and these are in key points in Luzon, Visayas, and Mindanao.

“We believe that the collective experience and expertise between these two groups behind Jetour Auto Philippines will be invaluable and instrumental in guaranteeing the success of the brand in the country,” said Jose. “We will definitely be leveraging their strength, contacts, and wisdom.”

If Jetour is able to hit their targets, it would put them comfortably ahead of GAC Motor (418) and in the same bracket as Changan (1,787), but behind Chery (3,142), MG (8,858), and Geely (9,302) based on year-end 2022 figures. It’s worth noting though that GAC Motor is targeting to grow seven-fold this year (around 2,800 units) under its new distributor Astara Philippines.

Its opening salvo of vehicles are the Jetour X70, Jetour X70 Plus, Jetour Dashing, and Jetour Ice Cream EV. These vehicles are priced from P 699,000 to just P 1,499,000.

Established in 2018, Jetour is a crossover specialist. Headquartered in the Wuhu Hi-tech Industrial Development Park on the bank of the Yangtze River, the Chery Holdings-owned brand, whose two Chinese characters originated from classic Chinese literature and mean “successful career” and “the world returns to the same place which different paths,” also takes it anglicized name Jetour from “Jet” and “Tour” – denoting “convenience” and “journey.” Jetour has already sold more than 550,000 vehicles, and boasts a value-for-money, high-technology SUVs.

Jetour currently exports its vehicles to more than 30 countries with a network of over 300 sales and after-sales facilities. Jetour Auto Philippines, Inc. is set to publicly reveal its vehicles at the coming Manila International Auto Show (MIAS) scheduled on April 13 to 16 at the World Trade Center Metro Manila.