The all-new Strada will have its first full re-design in approximately nine years and will be the sixth generation of Mitsubishi’s mid-sized pickup truck. It will launched in Thailand first towards the end of this year, before being sequentially released in the rest of ASEAN and other global markets.

A camouflaged, concept car version of the all-new Strada/Triton, the XRT Concept is characterized by a fierce expression on the front and a robust hood that continues to the side with bold, horizontally-themed styling. Further, the concept car is fitted with front and rear over fenders as well as mud-terrain tires, giving it the powerful drive to compete in grueling rallies and the dynamism to dash across the terrain. The body features a camouflage design inspired by lava rocks packed with condensed energy, and the sides have been adorned with a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors’ passion for driving.

”Fiscal [year] 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centerpiece, we will continue our drive toward further growth. Please look forward to the future of Mitsubishi Motors.”

Not much is known about the all-new Strada/Triton, but according to Kato-san, the Mitsubishi pickup will incorporate their know-how gained from their rally experiences, specifically the Asia Cross Country Rally which it won in 2022. A prototype version will join the 2023 AXCR under the Group T1 class.

It will likely keep a diesel powertrain, but Mitsubishi has confirmed that an all-electric version is also on its way soon. It will still be built at the Laemchabang Factory in Thailand from where it is exported to about 150 countries worldwide.