Pop quiz: what is the most exported automobile from South Korea? If you’re thinking something from Hyundai or Kia, well, you’re wrong. According to the Korea Automobile Manufacturers Association or KAMA, the most exported vehicle produced there is a Chevrolet.
Based on KAMA’s report, the Trailblazer and Trax (photo above) ranked first and fifth respectively in global exports among finished vehicles from Korea.
In a month, the Trailblazer, along with its sibling model, the Buick Encore GX, sold around 25,500 units—recording the highest export volume among all domestic automobiles. So far, it has ranked first in automobile exports for three consecutive months showcasing its strong worldwide demand.
In addition, more than 15,000 units of the Trax were exported in a month. With cumulative exports of more than 40,000 units, the Trax has helped GM’s Korean Operations to record a sales growth of over 2.5 times.
The Trax is Chevrolet's top-of-the-line entry-level model that redefines the crossover segment. With its roomy interior, newly added functions, and modern and stylish design, the Trax is enjoying tremendous popularity in the domestic (Korea) and overseas markets. Two variants of the Trax—Redline (known as Activ in foreign markets) and RS—has been confirmed for launch in the Philippines. Launching on July 4, both are powered by a 1.2-liter 3-cylinder turbocharged engine making 139 horsepower and 220 Nm.
With automobiles recently becoming the No. 1 export item in Korea, GM aims to increase its annual production capacity to 500,000 units centered on the Chevrolet Trailblazer and Trax. The automaker plans to maximize the production of the two models at their “zero-defect manufacturing facility” and export them in large quantities.
I believe Chevrolet is not doing so well in the Philippines.
ReplyDeleteIf Korean built Chevy are doing well so what is wrong with Chevy in the PH with the same country source. I know my cars. I hardly see one Trax or TrailBlazer on the road ever. Not unless these sold well outside MM. What's visible of late are G1 Trax vehicles.
ReplyDeleteChevy phil main problem is the expensive price and detuned specs compared to it's main rivals. This must be corrected otherwise GM reputation will be forgotten.
ReplyDelete