Based on the joint CAMPI-TMA report, Toyota Motor Philippines’ year-end 2022 tally was 174,106 units; enough for them to corner a whopping 49.38 percent of the local market. To put that unsurmountable lead into perspective, add up the 2022 sales of Mitsubishi, Ford, Nissan, Suzuki, Isuzu, Honda, Kia, Geely, Foton, Chery, Hino, Hyundai, and Mazda, and Toyota will still come out ahead with around a thousand plus units in spare change.

Globally, Toyota (excluding Daihatsu and Hino) sold 9.569 million units in 2022. And with that, the Philippine market is good for a 1.2 percent of the global tally. By rank, the Philippines is Toyota’s 10th largest market and its third biggest in Southeast Asia:

1. USA – 2,108,460 units (22.04 percent)
2. China – 1,940,590 units (20.28 percent)
3. Japan – 1,289,132 units (13.47 percent)
4. Gulf Cooperation Council – 390,294 units (4.08 percent)
5. Indonesia – 330,498 units (3.45 percent)
6. Thailand – 288,810 units (3.02 percent)
7. Australia – 238,139 units (2.49 percent)
8. Canada – 200,205 units (2.09 percent)
9. Brazil – 191,653 units (2 percent)
10. Philippines – 174,106 units (1.82 percent)

It’s a trend that’s so far reflective of Toyota’s January to May 2023 sales. So far, Toyota has managed to move 4.038 million vehicles for the first five months of the year with 77,194 of them from the Philippines. This has helped bump up its overall share in Toyota’s global market share to 1.91 percent; enough to overtake Australia in the process. The Philippines is still behind both Indonesia and Thailand in terms of Southeast Asian sales, however:

1. USA – 843,071 units (20.87 percent)
2. Japan – 736,177 units (18.23 percent)
3. China – 704,873 units (17.45 percent)
4. Gulf Cooperation Council – 179,959 units (4.46 percent)
5. Indonesia – 131,575 units (3.26 percent)
6. Thailand – 115,982 units (2.87 percent)
7. Canada – 85,906 units (2.13 percent)
8. India – 81,811 units (2.03 percent)
9. Philippines – 77,194 units (1.91 percent)
10. Australia – 76,708 units (1.90 percent)

Last May alone, Toyota Motor Philippines cornered 46.8 percent of new car sales thanks to 17,866 units sold. Combine the monthly sales of those ranked from Number 2 to Number 8 (Mitsubishi, Ford, Nissan, Suzuki, Honda, Isuzu, and Hyundai), and it’s barely enough to even match Toyota’s numbers.

Globally, this tally is enough for a 2.13 percent share of Toyota’s overall sales for May (838,478 vehicles). It also helps keep Toyota Motor Philippines as one of the Top 10 markets volume-wise for the Japanese carmaker:

1. USA – 187,204 units (22.33 percent)
2. China – 162,381 units (20.28 percent)
3. Japan – 116,954 units (13.95 percent)
4. Gulf Cooperation Council – 36,740 units (4.31 percent)
5. Indonesia – 26,153 units (3.12 percent)
6. Canada – 21,736 units (2.59 percent)
7. Thailand – 21,296 units (2.54 percent)
8. Australia – 20,136 units (2.40 percent)
9. India – 17,930 units (2.14 percent)
10. Philippines – 17,866 units (2.13 percent)

Oh, and if you’re curious: out of Toyota Motor Philippines’ sales numbers, they produced 49,630 units at its Santa Rosa, Laguna assembly plant in 2022. For the first five months of 2023, they’ve managed to produce 24,563 Innova and Vios models. While, in May alone, they manufactured 5,290 units.