It’s official: Mitsubishi Motors Philippines is dropping the Strada name in favor of its global name, Triton.
Confirmed at Mitsubishi Motors Philippines’ 60th Anniversary Expo, where the all-new Triton is being displayed as the XRT Concept, executives say the Philippines will finally be in lockstep with the rest of the world as it adopts the global name for its sixth-generation pickup truck.
It has also been confirmed that the all-new Triton will have its Philippine launch in January 2024.
Launched just last month in Thailand, the all-new Triton rides on a brand-new platform with a completely reworked suspension, 4WD drive system, and new clean diesel engine.
Designed on the concept of “Beast Mode,” the all-new Triton features a Dynamic Shield face that’s now seamlessly integrated into the solid-looking front-end structure.
Underneath, it is built on an all-new ladder frame platform with 60 percent higher torsional rigidity and 40 percent higher bending rigidity. The front uses independent Double Wishbones, while the rear continues with Leaf Springs with thicker shock absorbers. Front disc and rear drums are kept, but at least the steering is now electrically assisted from hydraulic.
No word which powertrain the Philippines will get, but globally, the all-new Triton packs an all-new 2.4-liter clean diesel MIVEC engine (4N16) producing one of three outputs: 150 horsepower and 330 Nm, 184 horsepower and 430 Nm, and 204 horsepower and 470 Nm. This is mated to a shift-by-wire 6-speed automatic for an ideal balance between efficiency and power. A 6-speed manual is also available.
For off-road enthusiasts, the all-new pickup truck continues to offer Mitsubishi’s Super Select 4WD-II system enabling it to switch between 2WD and 4WD seamlessly. A central locking differential allows for 4x4 driving without the tight corner braking phenomenon. Traction can be split between 40 percent in the front and 60 percent at the back thanks to a torque-sensing limited slip differential. It also comes with seven selectable drive modes (Normal, Eco, Gravel, Snow, Mud, Sand, and Rock) and Active Yaw Control.
The wait for the all-new Mitsubishi Triton is about six months away, but if you want to see a camouflaged version of it in the metal, you can head over to the World Trade Center until August 13 where you can view it at the XRT Concept.
It is going to be sad at first since we have seen the truck as a Strada for a very long time, but it makes absolute sense. Streamlining the names of Mitsubishi's vehicles is a great move to globalize the line-up. That said, I am expecting a big marketing push from MMPC once the Triton arrives. They will need to put in a lot of resources for people to get used to the name or lose sales due to lack of name recall.
ReplyDeleteI honestly thought they'd drop the Strada name earlier given the political implications that the name has here in the Philippines.
ReplyDeleteSounds better than Sen. Unngoy's same name
ReplyDeleteEstrada naman yun eh, hindi strada. Ano ka ba naman
DeleteHopefully the design stays fresh for a longer period. I just noticed that modern Mitsubishi design elements tend to be super high tech and innovative at first and then loses steam once the competition introduces their new designs.
ReplyDeleteThis new model is already late when Ford already set new standards in terms of specs and technology while Toyota is catching up with the newly upgraded engine for the hilux. Mitsubishi can have good sales for this new pickup truck but it is not a force to recon with in the market.
ReplyDeleteWhat's the reason for the name change?
ReplyDeleteStreamlining. Duh.
DeleteBut people are already used to the Strada name.
DeleteMitsubishi has to have a Halo product. An aspirational, small volume, high priced model similar to a Raptor. Lets call it Drakar edition.
ReplyDeleteStrada means Sport but there is no sportness in pickup. Better to hear Triton badge rather than in connection with the San Juan politicians.
ReplyDeleteStrada means Road in Italian language 😂
DeleteThe new Triton is much better than the Ford Ranger and the ancient Hilux and Navara
ReplyDeleteNa drive mo na? Sound like BS.
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