Commemorating the milestone, Jeep is throwing in USD 5,000 (P 284,000) worth of Jeep Performance Parts and a lifetime Jeep Wave membership —a premium aftersales program that bundles roadside assistance, PMS, and even complimentary vehicle rental to the lucky owner.

This milestone achievement for the brand coincides with the introduction of the 2024 Jeep Wrangler, which will be sold in markets around the world, and the launch of the “Famous for Freedom” global marketing campaign, featuring the celebrated 1995 track, “California Love.”

The Jeep Wrangler is the icon of the brand and one of the most recognizable nameplates in the industry, and has been since its unveiling at the 1986 Chicago Auto Show as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys MB.

“With 5 million Wranglers sold, the Jeep brand continues to grow, fueled by the unwavering passion of the Jeep global community,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With legendary 4x4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.

“More than 80 percent of the 5 million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” Morrison added.

The very first Jeep Wrangler, with the model code YJ, entered into production line 37 years ago at the American Motors Corporation factory. The YJ went on to sell 630,000 units between 1987 and 1995.

It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017, each new generation building on a legendary history through an unmatched combination of off-road capability and authentic Jeep design.