Honda’s Global Brand Slogan: The Power of Dreams – How we move you will form the central tenet behind their sprawling display at the Japan Mobility Show.
According to Honda, their brand slogan conveys this message:
“The dreams of each and every one working at Honda have always been the driving force of Honda, and a variety of mobility products and services Honda creates with such power of dreams will move people physically, move people’s hearts, and help many people realize their dreams so that there will be an expanse of dreams toward the future.”
With that, Honda’s booth theme at the Japan Mobility Show is the Honda Dream Loop. The Dream Loop is all about expressing a future where the diverse dreams of people will continue expanding, all arising from Honda’s mobility products and services.
The Honda booth will showcase the dreams and initiatives Honda has realized to date and images of people’s daily lives in the future when Honda’s dreams have come true. Through such exhibits, Honda aims to facilitate customer understanding of the dreams and future society Honda wants to realize.
A special website for the show will also offer a visitor-participatory experience. Visitors can input their own ideas for their own “dream mobility” using their own words and an AI will generate the image of a “design drawing of the dream” for each participant.
The AI-generated images will be displayed on LED monitors in the Honda booth and on the special website, enabling the visitors to imagine the future living they can co-create with Honda and share the feeling of excitement.
CarGuide.PH will be at the Japan Mobility Show. Watch out for our full coverage.
Will artificial intelligence be able to entice enthusiasts and purists?
ReplyDelete