The Group will display a fleet of art cars featuring Hyundai Motor’s Ioniq 5 and Ioniq 6 all-electric models as well as Genesis luxury brand’s Electrified G80 sedan. These models, wrapped in graffiti artwork created by renowned Korean artist ‘Jay Flow,’ will showcase the vibrant spirit of Busan through colorful designs depicting the city’s icons and the slogan ‘Busan is Ready.’

Coinciding with the highly anticipated UN General Assembly High-level Week 2023, the art car exhibition and road tour will run until September 22. 

The art cars will also go on a journey through the streets of New York City, allowing visiting global leaders, tourists, and residents to witness the beauty of Busan’s culture, progressive mindset, and city’s readiness to host the 2030 World Expo.

The Group is actively supporting and generating global support for Busan in its bid for the Expo. This includes deploying art cars in major cities worldwide, conducting bid support activities at international events and emphasizing Busan’s commitment to a carbon-neutral expo with eco-friendly transportation for Bureau International des Expositions (BIE) delegations.

Following the successful unveiling of art cars in Jakarta, Indonesia, during the ASEAN Summit and in New Delhi, India, during G20-related events last week, Busan’s bid for the 2030 World Expo gained significant international attention. The artwork received global acclaim, further bolstering support for Busan’s bid.