The all-new Mitsubishi Triton and Xforce, together with the Delica Mini kei-car have won the Good Design Award for 2023. The Good Design Award is organized by the Japan Institute of Design Promotion.

The three models feature Mitsubishi Motor’s design philosophy of “Robust & Ingenious.” This is built on the values of dynamic strength, robustness, and functionality. The three models, while expressing individual designs, also happen to embody “Mitsubishi-ness.”

The all-new Triton, set to arrive in the Philippines by January 2024, condenses the essence of Mitsubishi, offering a safe and comfortable ride with peace of mind in a variety of weather and road conditions. Based on the “Beast Mode” design concept, it expresses toughness and strength as well as ruggedness and agility. The interior is designed for enhanced practicality with professional use in mind.

The Good Design Award jury says, “This pickup is targeted mainly at the ASEAN and Latin America markets. As a partner for work and leisure in these areas, it requires a power not found in passenger vehicles and a sense of fun that sets it apart from other commercial vehicles. The styling, consisting of a front face with a strong presence, distinctive lighting utilizing LEDs, a horizontally-themed silhouette, and square fenders, fully meets these requirements and clearly conveys the brand identity. In addition, the vehicle offers a spacious cabin, a functional instrument panel, a low cargo bed, and other user-friendly features, while also standing out for its excellent workmanship, including a cover for the inside of the cargo bed.”

Meanwhile, the all-new Xforce is a compact SUV that offers comfort and practicality, including a spacious cabin and versatile storage spaces in a compact body size. Like the Triton, it allows for safe, secure ride in various weather and road conditions. Based on the design concept of “Silky & Solid,” its design features a stylish yet robust, authentic SUV styling and a sophisticated interior with a cutting-edge feel. Like the Triton, the Xforce has been confirmed to arrive in the Philippines.

“The exterior design, with the powerful front and rear fenders at its core, gives a sense of massiveness despite the vehicle’s compact size, and together with the shape of the headlights and rear combination lights, it exudes the appeal of an advanced SUV. Meanwhile, through well-organized, structured modeling and the skillful blending of colors, materials, and finishes (CMF), the interior succeeds in creating a sense of excitement to match the external profile. The use of a hexagon motif in the details of both the interior and exterior also contributes to a sense of unity in the overall vehicle design,” said the jury.

Joining the Triton and Xforce in winning the Good Design Award is the Delica Mini. It’s a super height wagon kei-car that offers a spacious interior and powerful driving performance. With the design theme of “Daily Adventure,” the Delica Mini features an SUV-like styling that gives the impression of powerful driving like the Delica and a functional cabin that is convenient for both outdoor and everyday use.