Peugeot Philippines held its annual Business Meeting with top executives and dealer principals, unveiling its plans and targets for 2024. The meeting highlighted strategic initiatives moving forward. Encompassing Sales, Marketing, and Aftersales programs, the Astara-backed brand is envisioned to challenge the local automotive scene through its vision of an alluring future, offering its tech-forward solutions within reach.
Peugeot Philippines emphasizes its intentions with Allure, the brand’s ethos for a tech-forward and human-centric future, geared to make the world a better and alluring place to live. Offering a line-up characterized by Attractive Design, an Exciting Drive, and High Quality, the brand introduces new and exciting initiatives that elevate its business operations. These include Easy-own payment schemes, test drive events, and lifestyle marketing activities.
In addition to the brand’s strategic initiatives, Peugeot continues to captivate the Filipino market with its exceptional SUV lineup: the Peugeot 2008, 3008, and 5008. Characterized by attractive design, unparalleled power and performance, these SUVs embody Peugeot’s commitment to delivering outstanding driving experience from urban settings to family road trips.
“As Peugeot Philippines embarks on a transformative journey in 2024, supported by our strategic partnerships, we are committed to ensure both growth and triumph across the world. Together, Astara and Peugeot envision changed lives this year, working together to transform the future of mobility across the nation,” Astara Philippines Managing Director Raoul Picello shared.
No need to look further, Astara peugeut and AC motors VW can learned from its other success๐๐๐
ReplyDeleteHow come no explanation made regarding the closure of many Peugeot dealership by Gateway. I bought my Peugeot 3008 (Active and Allure) from Peugeot Pasig only to find out that the Pasig dealership is closed. What happened?
ReplyDeletePeugeot Pasig is operated by EDI
DeleteFrom sales of 600+ in 2022, Peugeot Ph sales plummeted to 200+ in 2023, primarily bec of substantial price increases. The discounts at the latter end of the year did not save Peugeot Ph. Also, it seems Astara Ph focused more on GAC than Peugeot last year..
ReplyDeletewhen will 408 landtrek facelifted 2008 e-2008 arrive?
ReplyDeleteAin't coming till Peugeot improved its sales
DeleteLandtrek is kinda old now,408 needs to be produced in Malaysia so does the e-2008 to make it more affordable
Astara Peugeot Philippines is giving away 300,000 Pesos up to 400,000 Pesos cash discounts for the 2008,3008 and 5008 in order to attract more buyers.
ReplyDeleteTraveller LWB van seems forgotten now despite selling in decent numbers
There's still hope for Peugeot Philippines to improve its sales.
Nawalan na nang interes ang mga pnoy sa peugeut. Last year pa nag start yang discounts, wala parin bumibili. Just look at january car sales posted here.
DeleteSi boy interior lang naman kasi may gusto ng peugeot.
DeleteAstara makes all this big talk about revitalising the brand but have done absolute nil to address after-sales issues.
ReplyDeleteThey should just hand the reins to people who actually know what they’re doing. Peugeot good as dead here and saying this a Pug driver.