“2023 was a particularly challenging year, as we saw the competition get tougher with the influx of more Chinese brands in the market. The GRIT Awards acknowledge our top-performing dealers and individuals; however, I would be remiss not to acknowledge the collective efforts of our dealer network as a whole. Today we recognize all of you and sincerely share our thanks,” UAAGI Chairman Rommel Sytin said.

For the 3rd consecutive year, Chery Alabang received the prestigious Dealer of the Year Award (DOYA) for its remarkable performance in sales, aftersales, customer relations, and overall dealer operations in 2023. Chery Alabang also received the Dealer of the Year Award in 2021 and 2022.

• Marketing Breakthrough Award (Overall) – Chery Marilao

Chery Auto Philippines Managing Director Froilan Dytianquin also expressed his heartfelt congratulations to all the awardees emphasizing their significant contribution in Chery’s current success.

“During the Tiggo 5x Pro Hybrid launch that took place last July, in this very same place, we proffered our vision to expand the Chery dealer network, reach more Filipinos, and pave the way for more valued patrons to experience the Chery brand promise: that There’s More to Our Cars.” Thank you for personifying that vision and manifesting it in your day-to-day operations,” Dytianquin said.