Identifying outstanding design for 70 years, the iF Design Award is one of the world’s most prestigious design awards organized by iF International Forum Design GmbH based in Hannover, Germany. For the iF Design Award 2024, around 11,000 entries submitted from 72 countries were judged by a jury of 132 international design experts based on five criteria: idea, form, function, differentiation, and impact.

With the Xforce, this is what jurors had to say:

The Xforce is a compact SUV that provides comfort and practicality including a spacious cabin and versatile storage spaces well-balanced in a maneuverable body size, with offering road handling that allows safe, secure ride in various weather or road conditions in ASEAN. Based on the design concept of Silky & Solid, the upper part of the body expresses an airy silkiness, while the lower part of the body adopts solid and powerful proportions, creating a stylish, robust, and authentic SUV. Inside, an easy-to-read meter and easy-to-operate center display are integrated into a monolith-shaped panel to express functionality and advanced feel.

Joining the Xforce as a recipient of the iF Design Award is the all-new Triton. And this is what the jurors had to say about the new global pickup truck:

Based on the design concept of “Beast Mode,” the Triton is designed to express toughness and powerfulness expected to a pickup truck. The front design is optimized for a pickup truck through a powerful form with a robust, three-dimensional grille and fenders. The solid body surface continues along the side to the rear while ensuring the large cargo bed. Inside, the horizontal instrument panel allows drivers to easily see changes in the vehicle’s posture when driving. The dials have the optimum level of sensitivity to allow them to be operated while wearing gloves. The steering wheel is designed with a focus on grip comfort and sturdiness.

“We are truly honored to receive one of the most distinguished design awards in the world for the two all-new models we launched this fiscal year,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors. “I believe each model was recognized for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors’ design. This award will become our driving force in introducing the Triton and the Xforce to even more customers.”