Hyundai Motor Philippines Inc. (HMPH) has made a big move signing not one but four local entertainment icons to serve as their first-ever ambassadors. The carmaker underwent a brand transformation in the Philippine market and determinedly re-introduced itself as a mobility solutions provider throughout the past year. Taking strides to realize this role, it onboards Mr. Piolo Pascual, Ms. Sarah Geronimo, Ms. Kim Chiu, and Mr. Paulo Avelino.

“We warmly welcome Piolo, Sarah, Kim, and Paulo to Team Hyundai! This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts. We believe they will be helpful in broadening our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists,” as per Mr. Cecil Capacete, HMPH Managing Director.

Piolo, regarded as “Asia’s Drama Superstar,” has cemented his status with more than three decades in showbiz. He is highly acclaimed for acting and modeling, adding hosting, producing, and directing to his list of accolades. According to him, “It’s always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this. Hyundai’s promise on ‘Freedom of Mobility’ that goes beyond vehicles intrigues and excites me. I can’t wait to further discover it with my fellow Filipino car owners and enthusiasts.”

Sarah, the “popstar royalty’s” popularity extends abroad and is a recipient of various recognitions including the “Global Force Award” at the upcoming 2024 Billboard Women in Music Awards in Los Angeles, California. She stated, “It’s a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group who has a unique approach towards mobility. I’m eager to being one with Hyundai’s efforts and contribute in its vision of a sustainable and progressive future for Filipinos.”

Kim rose to fame after winning Filipino reality show, Pinoy Big Brother Teen Edition. Since then, she has debuted her career as an actress, host, recording artist, and has been named as Forbes Asia’s 2020 most influential Filipino personalities and recognized for her philanthropic works.

“Those around me, even my followers for that matter, know that I enjoy being behind the wheel. I’ve had the privilege of experiencing some of Hyundai’s new-gen cars already during our taping. And as I officially become a member of the Hyundai Motor Philippines family, I’m excited that there is more to come,” said Ms. Chiu, dubbed as the country’s multimedia idol. “Though it’s only been a few years since I started to drive, the car buying and servicing process is very familiar to me. So, I feel grateful to be given the chance to work with a brand whose commitment towards ownership is centered on ‘quality time’ to ensure that customers can make the most out of their cars.”

Similarly, Paulo who is an actor, singer, and film producer also kickstarted his career after participating in Starstruck, a reality celebrity search show. After years in the entertainment industry, he has been acknowledged by peers and the general public as one of the country’s best actors of his generation, proven by his numerous acting awards and is considered to be one of the industry’s prominent leading men due to his multiple hit shows and movies.

Mr. Avelino, mentioned during the official signing ceremony that, “It’s a plus to be endorsing a brand that you believe in and share the same passion with. So, you can just imagine how happy I am that Hyundai Motor Philippines has placed their trust in me. I am even more pleased that I get to be a part of their ‘innovate everyday’ movement. He added, “I’m one who’s not afraid to branch out in terms of show business, as seen in my involvements in e-sports and gaming. Much like Hyundai, who is stepping out of its comfort zone on being just a car manufacturer to redefine innovation. There’s so much more to the brand that I’ve learned about and excited to share.”

Though having worked together already, the pair is reuniting on screen again as the leads to the local adaptation of the well-loved South Korean romantic comedy series, What’s Wrong With Secretary Kim. To which fans and audiences can expect to catch sight of their favorite Hyundai models make appearances.

Under the full-year partnership, Filipinos can expect them to amplify the brand’s presence through several public engagements and online campaigns. This includes but not limited to the upcoming 75th Anniversary of the diplomatic relations between the Philippines and the Republic of Korea. Though March 3 marks the official celebration, HMPH has prepared a series of activities that will range from April to June as a tribute to the aforementioned friendship between the two nations.